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So How can you know a little and be smart.


I want to give you some context. I am not saying that you should not be educated and you shouldn't embrace learning about new topics. In fact, I am going to be making the argument to the adverse of that. I think you SHOULD be incredibly educated, but I also think that as you build a business, you should put the emphasis of your education at ONE thing, not ONE HUNDRED.

If you look around within the online world to those that are succeeding and doing so as leaders in their space (also what are viewed as authorities), you are going to notice that people focus on being brilliant at one thing. They serve their industry, often times starting out in a very narrow niche and if and when their business grows, they decide to scale into other facets and diversify their business.

I have written in detail about one example of this topic when GolfBalls.com started out as a website geared towards Golf Balls, and through time as they gained clout, authority and based of customers, they diversified into golf clubs, apparel, drivers, carts, etc. That was the natural progression of their business and it happened because they knew very little in a sense about a broader niche, and focused on knowing a lot about a very narrow ONE thing (golf balls) first.

It is a natural draw to invest our time learning about too many things. This is not a good approach, in particular when you step into the business world where specialists are reaping all the rewards...in particular these days

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